Director, Product Management, Growth Platforms
P
PENN Entertainment, Inc.Online Gaming, Entertainment
Location: Remote, CanadaFull-TimeDirector
Salary$185,000 — $230,000 CAD
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Job Details
- Experience
- 8+ years’ experience in product management, plus 2+ years of people leadership experience
- Required Skills
- Product ManagementRESTful APIsCRM
Requirements
- 8+ years’ experience in product management.
- 2+ years of people leadership experience.
- Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale.
- Deep understanding of customer and marketing data, including segmentation, audience creation, behavioral data, and activation.
- Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, APIs, and event streams.
- Experience building platforms or tools used by internal teams to create and manage customer experiences.
- Demonstrated ability to define a multi-year product strategy and translate vision into roadmaps.
- Strong analytical judgment and experience using experimentation to measure incremental impact.
Responsibilities
- Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
- Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.
- Build the data and segmentation capabilities that enable teams to understand customer behavior and create actionable audiences.
- Partner closely with Marketing to evolve CRM and lifecycle marketing capabilities, enabling sophisticated targeting, activation, experimentation, and measurement.
- Develop shared growth capabilities that support online Sportsbook, Casino, and digital retail/loyalty experiences.
- Build flexible platforms and self-service capabilities for Marketing and business teams to launch and manage campaigns.
- Partner with Data and Engineering to define customer data architecture, event streams, integrations, and decisioning systems.
- Lead, coach, and develop a team of Product Managers across the Growth Platforms portfolio.
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