Senior PPC Manager
New
S
SimpleTigerB2B SaaS Marketing
100% remote work environmentFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsHubSpot
Requirements
- 5+ years of hands-on experience managing and optimizing PPC and paid social campaigns, ideally in B2B SaaS or an agency.
- Proven experience managing substantial budgets across Google Ads, LinkedIn Ads, and Meta Ads Manager.
- Deep expertise in Google Ads (Search, Display, YouTube, remarketing, Performance Max, conversion tracking, automated bidding).
- Strong knowledge of LinkedIn and Meta audience development, retargeting, and full-funnel B2B campaign strategy.
- Experience launching campaigns from scratch and owning accounts from audit through execution and optimization.
- Proficiency with Google Analytics, Google Tag Manager, Looker Studio, and CRM/marketing automation platforms (preferably HubSpot).
- Experience using AI-enabled tools to improve campaign analysis and workflow efficiency.
- Strong analytical and presentation skills to communicate performance metrics like MQLs, SQLs, CAC, and LTV.
- Highly organized with the ability to manage multiple client accounts in a remote environment.
Responsibilities
- Develop and lead comprehensive paid media strategies tailored to each client’s growth stage, business model, and revenue goals.
- Independently build, launch, manage, and optimize campaigns across Google Ads, LinkedIn, Facebook, and Instagram.
- Monitor and optimize campaigns against core performance metrics including CTR, CPC, CPL, CPA, and ROAS.
- Analyze performance data to identify trends, diagnose issues, and provide actionable recommendations to clients.
- Partner with internal content, design, and SEO teams to ensure cohesive cross-channel demand-generation initiatives.
- Manage paid media budgets, making informed recommendations on spend allocation and scaling opportunities.
- Lead client-facing reporting and performance discussions, translating data into business insights.
- Provide mentorship, strategic guidance, and quality assurance to junior team members.
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