Customer Marketing Manager
O
OnitLegal Technology
Remote - USAFull-TimeManager
Salary92,500 - 119,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisSalesforceHubSpot
Requirements
- Bachelor's degree in marketing, business, or a related field (MBA is a plus).
- 5+ years of experience in marketing, specifically in customer marketing or engagement within a B2B environment.
- Strong understanding of customer lifecycle management and retention best practices.
- Proficiency in HubSpot and Salesforce.
- Proven experience managing campaigns with defined revenue or pipeline targets.
- Excellent communication skills for cross-functional collaboration.
- Analytical mindset with the ability to interpret data and make informed decisions.
Responsibilities
- Develop and execute targeted customer marketing campaigns to promote add-on products and expanded use cases.
- Use product usage and account data to identify high-potential audiences for cross-sell and upsell.
- Create customer-facing content such as solution spotlights, case studies, and webinars.
- Partner with Sales and Customer Success teams to align expansion campaigns with account priorities.
- Own and report against annual cross-sell/upsell pipeline and revenue targets.
- Plan and execute customer-focused events and webinars.
- Manage the customer advocacy program to secure references and case study participants.
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