Senior Marketing Manager, Customer Informatics

New

JobgetherHealthcare, Informatics

Based in United StatesFull-TimeManager

Salary$135,371–$175,982 USD

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Job Details

Experience: Typically 10+ years of relevant experience with a Bachelor’s degree, 8+ years with a Master’s degree, or 5+ years with a PhD
Required Skills: Business AnalysisCross-functional Team Leadership

Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or a related field.
Typically 10+ years of relevant experience with a Bachelor’s degree, 8+ years with a Master’s degree, or 5+ years with a PhD; equivalent experience may be considered.
Proven experience commercializing products or solutions within a regulated healthcare, diagnostics, or related environment.
Strong understanding of healthcare and clinical laboratory customer workflows and market dynamics.
Demonstrated experience developing marketing strategies, positioning, segmentation, launch plans, and sales enablement programs.
Strong communication, presentation, analytical, and storytelling skills, with the ability to simplify complex technical capabilities into compelling customer benefits.
Proven ability to influence and collaborate with cross-functional stakeholders in a matrixed organization.
Strong business acumen and the ability to combine strategic thinking with hands-on execution.
Ability to work autonomously and remain organized and self-motivated in a remote environment.
Willingness to travel up to 20% overnight.

Develop and execute the North America marketing strategy for Informatics solutions in alignment with global portfolio and commercial priorities.
Translate global product strategies, positioning, and launch plans into regional market development, segmentation, messaging, and sales enablement programs.
Identify and evaluate digital health services, partnerships, collaborations, and adjacent solutions that can expand the informatics portfolio.
Lead launch planning and execution for informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking.
Define compelling regional value propositions that demonstrate how informatics solutions improve laboratory efficiency, workflows, data visibility, clinical decision-making, and customer retention.
Partner with Sales, Service, Product Management, Marketing, Finance, Operations, and other cross-functional teams to drive commercialization success.
Monitor portfolio performance through adoption, utilization, customer feedback, revenue contribution, and competitive positioning.
Bring North American market insights, competitive intelligence, customer feedback, and growth opportunities to global informatics and corporate strategy teams.

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