VP of Paid Search
C
Clever Digital MarketingPerformance Marketing
United StatesFull-TimeVp
SalaryCompetitive base salary + performance-based bonuses
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Job Details
- Experience
- 12+ years of comprehensive Paid Search / SEM experience.
- Required Skills
- Lead GenerationBudget management
Requirements
- 12+ years of comprehensive Paid Search / SEM experience.
- 5+ years in a senior leadership role overseeing paid search teams.
- 5+ years directly managing $1M+ in monthly performance advertising spend within lead generation environments.
- Proven experience scaling a department (ideally 4x+ growth) through systems, people, and strategy.
- Direct experience hiring, training, and managing senior SEM leaders and multi-layered teams.
- Demonstrated success in building departmental processes, onboarding systems, and operational frameworks.
- Strong track record leading cross-functional strategic initiatives (e.g., CRO, dev, analytics).
- Experience partnering with executive leadership on forecasting, revenue planning, and P&L impact.
Responsibilities
- Own the full vision, roadmap, and operational direction of the Paid Search division.
- Build, scale, and evolve the organizational structure, roles, processes, and standards.
- Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement.
- Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads and Microsoft Ads.
- Develop training programs, internal certification pathways, and centralized knowledge assets for all SEM functions.
- Lead, develop, and mentor senior managers with a minimum of 5+ direct reports.
- Collaborate with the executive team on annual planning, department forecasting, P&L oversight, and long-term strategic investments.
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