Senior Manager, Digital Content Strategy & Operations
New
A
American Red CrossNon-profit, Biomedical
United StatesFull-TimeManager
Salary115,000 - 125,000 USD per year
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Job Details
- Experience
- 6-10+ years
- Required Skills
- Project ManagementSEODigital Marketing
Requirements
- Bachelor's degree or equivalent in communications, marketing, English, digital media, business, or related field.
- 6-10+ years of relevant experience in digital marketing, digital experience, content strategy, web, digital product, or content operations.
- Demonstrated experience leading complex web or digital initiatives from strategy through implementation, launch, and optimization.
- Experience managing cross-functional digital programs involving multiple stakeholder groups and influencing outcomes without direct authority.
- Strong proficiency with content management systems, Adobe Experience Manager (AEM) strongly preferred.
- Strong understanding of digital content strategy and experience best practices, including UX, information architecture, SEO, accessibility, and conversion.
- Experience using web analytics and performance data to inform digital strategy, Adobe Analytics preferred.
- Ability to develop digital content including copywriting and imagery selection.
- Exceptional project management, organizational, prioritization, problem-solving, and communication skills.
- Demonstrated ability to work effectively in a complex, matrixed organization and build alignment across functions.
Responsibilities
- Serve as the primary content strategy and project management lead for the organizational website redesign and re-platform.
- Translate complex, cross-functional initiatives into clear strategies, workplans, milestones, dependencies, requirements, and next steps.
- Establish processes for stakeholders across departments to participate in content planning, review, migration, and implementation.
- Own the end-to-end content process across RedCrossBlood.org, the Blood Donor App, and other digital properties.
- Develop and execute content strategies to increase blood donation appointments, engagement, and lead generation.
- Establish and monitor KPIs for digital content and experiences in partnership with marketing, analytics, and business teams.
- Conduct regular content audits to improve accessibility, usability, SEO, and overall digital experience.
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