- Set and execute the SMB strategy, business plan, financial objectives, and investment priorities.
- Own the P&L and budget, allocate resources, and act on performance variances.
- Improve conversion from first contact to first engagement by setting standards for response, discovery, qualification, and closing.
- Grow and retain the client base through account management, proactive client conversations, and efforts to earn repeat business.
- Build outbound sales and targeted marketing campaigns with Marketing, Sales Development, and Enterprise industry teams.
- Activate commercial partnerships that generate qualified demand and revenue.
- Expand adoption of services and AI-based solutions by developing propositions and supporting sellers in client conversations.
- Recruit and develop sales managers and sellers, set performance expectations, and manage coaching and underperformance.
- Plan team capacity and coordinate with Operations, Matching, and Delivery to support client work.
- Establish reliable commercial reporting and forecasts, test changes against baselines, and use technology and AI to improve execution.
Artificial IntelligenceAccount Management