Head of Marketing
S
StrikeFintech Bitcoin
RemoteFull-TimeManager
SalarySalary range: $246K - $273K
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Job Details
- Required Skills
- Budget management
Requirements
- Significant experience leading growth or marketing at a scaled consumer technology, fintech, or financial services business.
- Proven experience building or materially transforming a marketing function from the ground up.
- Builder mentality with comfort in hands-on execution and infrastructure creation.
- Strong command of marketing economics including CAC, LTV, cohort analysis, and attribution.
- Experience implementing marketing attribution, analytics, and measurement infrastructure.
- Experience managing meaningful marketing budgets and allocating spend based on performance.
- Strong understanding of lifecycle marketing and conversion across the customer funnel.
- Expertise in product marketing, go-to-market strategy, and positioning.
- Experience with non-traditional acquisition channels such as partnerships, creators, or affiliates.
- Ability to recruit, manage, and develop high-performing teams.
- Proven ability to work cross-functionally with product, data, finance, and executive leadership.
- Genuine interest in Bitcoin and understanding of Strike's positioning.
Responsibilities
- Develop and own Strike's global marketing strategy, priorities, operating plan, and budget.
- Build the marketing organization from the ground up, including people, processes, technology, and measurement systems.
- Develop customer insights to shape positioning, acquisition strategy, and product adoption.
- Own go-to-market strategy for major product launches, new markets, and strategic initiatives.
- Build a scalable customer acquisition engine across paid search, app stores, affiliates, creators, and partnerships.
- Establish clear channel economics including CAC, LTV, payback periods, and ROI.
- Build marketing attribution, analytics, and measurement infrastructure in partnership with data and engineering teams.
- Own lifecycle marketing across onboarding, activation, engagement, and retention.
- Hire, lead, and develop the marketing team as the function grows.
- Partner with brand and communications teams to ensure growth strengthens Strike's brand and trust.
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