Head of Marketing
New
S
SmartRecruitment.comIGaming
Source API remote eligibility restrictions: MalaysiaFull-TimeDirector
Salary not disclosed
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Job Details
- Languages
- Proficiency in English. Proficiency in Mandarin or Cantonese.
- Experience
- 8+ years of marketing experience, including 3+ years in a senior leadership role
- Required Skills
- Budget management
Requirements
- Have 8+ years of marketing experience.
- Have 3+ years in a senior leadership role, such as Senior Manager or Head of Department.
- Bring proven experience leading brand strategy and performance marketing.
- Demonstrate commercial judgment and the ability to scale, adjust, or stop campaigns based on results.
- Have a deep understanding of target markets, customer behavior, and market positioning.
- Turn marketing strategy into clear team goals and measurable results.
- Be proficient in English.
- Have experience scaling both product-led and sales-led growth.
- Have experience supporting major growth phases, funding rounds, or strategic acquisitions.
- Be proficient in Mandarin or Cantonese.
Responsibilities
- Lead full-funnel marketing performance, from customer acquisition to retention and revenue growth.
- Define brand positioning, target audiences, and market messaging.
- Align campaigns, creators, content, and sponsorships to increase brand awareness, traffic, and conversions.
- Manage marketing budgets to balance short-term revenue goals with long-term brand growth.
- Set clear metrics to measure brand awareness and performance marketing results.
- Build, mentor, and lead high-performing marketing teams with clear goals and responsibilities.
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