Associate Director, Field Marketing
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SprintoB2B SaaS
Listing location: Bengaluru; Employment type: Remote; Workplace type: RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–12 years in B2B marketing, including 5+ in SaaS field or regional marketing and 3+ managing field marketers
- Required Skills
- Team managementBudget managementHubSpot
Requirements
- Bring 8–12 years of experience in B2B marketing.
- Have 5+ years of experience in SaaS field or regional marketing.
- Have 3+ years of experience managing field marketers.
- Have experience owning multi-region budgets and pipeline targets.
- Demonstrate program ROI and be comfortable building analysis in HubSpot.
- Have run programs in at least two of the US, UK/Europe, Middle East, or India/APAC.
- Have experience reaching startup/SMB buyers and mid-market or enterprise security, IT, or GRC leaders.
- Build partnerships with Sales, SDRs, and Partners.
- Be comfortable hosting senior executives, presenting to leadership, and handling event details.
- Additional perspective includes experience in cybersecurity, compliance, or GRC; building a practitioner community or executive peer group; designing account-level field programs; or helping a Series B+ company build a repeatable field motion.
Responsibilities
- Build annual and quarterly field marketing plans across the US, EMEA, and APAC aligned with regional sales priorities.
- Own sourced and influenced pipeline, budgets, and ROI, using program reviews within 30 days to determine what to scale, improve, or stop.
- Run conferences, executive dinners, roundtables, and partner-led experiences.
- Align with Sales and SDRs on target accounts, meeting goals, outreach, follow-up, and nurture.
- Embed account-specific field plays into the ABM motion.
- Own GRC Hub and Secure Circle programming to build membership, engagement, and pipeline.
- Coach three regional field marketers and own hiring and headcount planning.
- Build reusable execution and reporting playbooks, manage vendors and agencies, and partner with Product Marketing, Marketing Operations, and Finance.
- Test new markets, formats, gifting, and activations, and use AI to improve research, targeting, content, and reporting.
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