Senior Digital Marketing Specialist
W
WINDigital marketing
100% remote work flexibilityFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years of hands-on experience
- Required Skills
- Google AnalyticsSEOA/B testingHubSpot
Requirements
- Have 3+ years of hands-on experience.
- Bring curiosity about how digital channels drive business results.
- Experience with tools such as Google Ads, Meta Business Suite, HubSpot, SEMrush, or Ahrefs is a bonus.
- Hands-on experience running paid ad campaigns or optimizing SEO is a bonus.
- Knowledge of local SEO tools such as BrightLocal, Yext, or Moz Local is a bonus.
- A strong grasp of campaign performance metrics and data storytelling is a bonus.
Responsibilities
- Optimize website visibility using on-page and off-page SEO practices.
- Manage and refine Google Ads campaigns to attract high-quality leads.
- Optimize Google Business Profiles and maintain accurate local business details, posts, and photos.
- Maintain consistent NAP information across directories, submit listings, and monitor reviews.
- Plan, launch, and optimize campaigns across paid, organic, and email channels.
- Track KPIs such as CTR, CPC, conversion rate, and ROI using Google Analytics, HubSpot, or similar platforms.
- Build and maintain email workflows and nurture sequences.
- Collaborate with design and web teams to create and A/B test landing pages.
- Partner with content creators on consistent campaign messaging and brand tone.
- Monitor campaign spend, analyze ROI, and follow marketing trends and competitor activity.
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