Marketing Operations & AI Specialist
B
BaltoAI contact centers
Location: India & The Philippines, Monday–Friday, 8:00 AM – 5:00 PM EST.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years in marketing operations, sales operations, or revenue operations at a B2B company
- Required Skills
- SalesforceHubSpot
Requirements
- Have 3+ years of experience in marketing operations, sales operations, or revenue operations at a B2B company.
- Bring hands-on experience with attribution models and campaign tracking.
- Be comfortable working with large datasets in spreadsheets, including formulas, lookups, filtering, and data cleanup.
- Have experience supporting BDR or SDR teams with reporting, list building, or sequencing.
- Build AI agents, custom assistants, automations, or multi-step workflows.
- Use AI to clean and enrich data, build lists, analyze results, and automate repetitive work.
- Show strong attention to detail when identifying duplicate records, broken field mappings, or campaign tracking issues.
- Investigate problems independently and recommend solutions.
- Communicate process, field, and rule changes clearly.
- Work Monday–Friday, 8:00 AM–5:00 PM EST.
Responsibilities
- Clean and maintain contact, account, and lead data across HubSpot and Salesforce.
- Identify and fix data-quality issues, then establish processes to prevent them from recurring.
- Build AI-powered workflows for data enrichment, deduplication, and cleanup.
- Own marketing and campaign attribution from first touch to closed-won.
- Track campaigns and build reports that support decisions about pipeline and marketing spend.
- Build and enrich target lists in Clay and TitanX based on Balto's ICP and target accounts.
- Replace repetitive manual work with automations, AI agents, or simple tools.
- Document processes, fields, and changes, and communicate what has changed and why.
- Report on BDR activity, determine which lists should be sequenced, and load contacts into Outreach sequences.
- Monitor BDR task loads, sequence capacity, list availability, and performance; surface gaps early.
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