B2B HubSpot Growth Marketing and Automation Manager
New
L
Logical Media GroupDigital Marketing
RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years of B2B strategy experience
- Required Skills
- Data AnalysisSalesforceHubSpot
Requirements
- 2+ years of B2B strategy experience in-house or agency preferred.
- CRM platform proficiency (HubSpot preferred), including implementing and optimizing customer journey workflows.
- Competency in list hygiene and lead scoring practices.
- Understanding of performance marketing channels and Account Based Marketing (ABM) nuances.
- Experience in identifying new marketing channels and target audiences.
- Ability to devise strategies that engage and motivate innovation.
- Comfortable with internal and client-facing collaboration and presentation.
- Passion for creative problem-solving and process creation.
Responsibilities
- Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and customer journeys.
- Develop and implement cross-channel programs that align with client business KPIs and customer journey stages.
- Oversee the creation of emails, forms, landing pages, and reports to optimize marketing performance.
- Build custom multi-channel reports to capture key insights and define account success.
- Maintain data hygiene and list integrity, managing integrations between marketing and sales platforms like HubSpot, Salesforce, Marketo, and Pardot.
- Participate in campaign planning, including timelines, budgets, and status reporting.
- Identify customer segments for targeted marketing programs to deliver ROI.
- Craft service narratives and business cases to communicate outcomes and value to stakeholders.
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