Manager, Growth Marketing
New
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EnableCompHealthcare Technology
United States - RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Project ManagementData AnalysisSalesforceContent creationHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
- Hands-on experience with marketing automation platforms (HubSpot preferred).
- Experience with CRM systems (Salesforce).
- Strong writing skills for drafting blog posts, email copy, and landing page copy.
- Strong analytical skills with experience interpreting campaign data.
- Experience partnering with a technical GTM or RevOps function.
- Proficiency in MS Office (PowerPoint, Word, Excel, Teams, Outlook) and Zoom.
- Strong project management and prioritization skills.
- Experience in healthcare, healthcare technology, or Revenue Cycle Management is a plus.
Responsibilities
- Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
- Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
- Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
- Develop end-to-end content including blog posts, ebooks, landing pages, and nurture email copy.
- Build and manage lead nurture email programs and campaign workflows inside HubSpot.
- Partner with cross-functional stakeholders including GTM Engineering, Product Marketing, and SDR teams to ensure cohesive lead handoff and campaign execution.
- Analyze performance data to optimize for MQL volume, conversion rate, and cost per acquisition.
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