Lifecycle Marketing Manager
H
HunterB2B Email Marketing
North America or Europe (inc. UK), UTC-05, UTC+0, UTC+1, UTC+2Full-TimeMiddle
Salary$84,000-97,000, depending on experience
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Job Details
- Experience
- At least 5 years experience with a lifecycle marketing role
- Required Skills
- NotionCanva
Requirements
- At least 5 years of experience in a lifecycle marketing role.
- Proven success in building onboarding and nurturing programs that contribute to sales pipeline, revenue, and retention in a PLG model.
- Strong understanding of the B2B buying cycle.
- Deep empathy for users to create motivating and helpful communication.
- Highly proficient in project and stakeholder management.
- Data-driven mindset with experience in conversion rate optimization and experiment planning.
- Tech-savvy, specifically comfortable with tools like customer.io, CMS, Canva, Claude, Planable, Posthog, Linear, and Notion.
- Experience with remote work and asynchronous communication.
- Strong verbal and written communication skills.
- Ability to travel to Europe twice per year for company retreats.
Responsibilities
- Own the full user journey from search and account creation to paid conversion and retention.
- Build and optimize a nurture engine that leverages user-behavior and persona signals.
- Distribute content, webinars, and playbooks to educate and motivate users.
- Engage with users proactively to support sales pipeline generation.
- Manage communications with the affiliate program and support co-marketing activities.
- Develop and improve the use of AI in marketing workflows.
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