Consumer Insights Manager
New
O
OLIPOPConsumer Goods
RemoteFull-TimeManager
Salary$115k-$135k base plus bonus
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Job Details
- Experience
- 8+ years of experience in consumer insights, market research, or related roles
- Required Skills
- Project ManagementMarket Research
Requirements
- 8+ years of experience in consumer insights, market research, or related roles, with demonstrated depth in a specialized research area
- Advanced knowledge of both qualitative and quantitative research methods
- Experience introducing new approaches to the function
- Strong organizational and project management skills
- Strong analytical skills with ability to simplify complex information for senior leadership
- Experience writing and designing surveys to answer business questions
- Proficiency with marketing mix modelling and DIY research tools
- Collaborative and comfortable operating independently in a fast-paced environment
- Strategic thinker who connects consumer learning to business implications
Responsibilities
- Champion a consumer-first mindset across the marketing team and broader organization, mentoring colleagues on applying insights to strategic decisions
- Lead cross-functional and agency partnerships to embed the consumer perspective into briefs, business cases, and sales materials, advising stakeholders on insight-led tradeoffs
- Lead the design and execution of research projects that inform marketing and innovation decisions (e.g., concept testing, creative testing, sensory testing, etc.), developing specialized expertise across methodologies
- Own vendor relationships and day-to-day project management, from design to reporting, ensuring findings are translated into clear, actionable recommendations
- Drive internal reporting and presentations that track brand KPIs, such as household penetration, brand awareness, and campaign performance, proactively surfacing trends and implications for leadership
- Build and evolve OLIPOP’s consumer knowledge, research tools, and insights capabilities, serving as a resource and mentor to colleagues across functions
- Monitor industry trends, cultural shifts, and emerging consumer behaviors, translating them into recommendations that shape brand strategy and innovation
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