Head of Demand Generation
New
C
CeligoB2B SaaS iPaaS
Location: USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience, with at least 4 years in a senior leadership role
- Required Skills
- SalesforceHubSpot
Requirements
- 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience.
- At least 4 years in a senior leadership role.
- Bachelor's degree in business, marketing, or a related field.
- Proven track record of building and scaling integrated demand programs for mid-market and enterprise sales motions.
- Experience managing or closely partnering with SDR or BDR teams.
- Working understanding of inbound and outbound pipeline models.
- Background in content-led and thought leadership demand programs.
- Hands-on experience with HubSpot and Salesforce.
- Experience with attribution, lead routing, and funnel reporting.
- Proficiency with AI tools and emerging digital marketing technologies.
- Strong data-driven decision-making and cross-functional collaboration skills.
Responsibilities
- Drive MQL-to-SQL conversion through full-funnel campaign architecture.
- Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce.
- Manage paid media budgets, owning program ROI and CAC reporting.
- Develop programs in partnership with ABX Campaign Architecture to drive account engagement.
- Lead content distribution strategy across owned, earned, and paid channels.
- Own the webinar program end-to-end, including strategy, production, and lead nurture.
- Manage and develop the SDR team, setting quota frameworks and performance accountability.
- Implement and iterate on AI SDR tools to expand outbound reach.
- Maintain SDR dashboards and reporting on meetings booked and pipeline contribution.
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