Sr. Demand Generation Specialist
New
R
RainFocusSoftware, Event Technology
Any StateFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in B2B marketing
- Required Skills
- Data AnalysisSalesforceCRM
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 4+ years of experience in B2B marketing.
- Strong understanding of marketing automation tools and CRM platforms.
- Deep fluency in building, segmenting, testing, and deploying email programs at volume.
- Ability to analyze campaign metrics to drive improvements in marketing tactics.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Data-driven mindset with a commitment to measurable results.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively within a team.
- Experience or interest in using AI tools for process automation.
Responsibilities
- Own the build, testing, and optimization of email programs including newsletters and nurture campaigns.
- Draft email copy and coordinate creative requests with internal marketing teams.
- Manage campaign execution plans, timelines, and dependency tracking.
- Support account-based marketing efforts with target list development and account team coordination.
- Analyze and report on email and channel metrics monthly.
- Develop internal resources and process documentation to drive cross-departmental alignment.
- Manage end-to-end sponsorship logistics for the annual INSIGHT conference, including contracting and fulfillment.
- Utilize AI tools to automate workflows and improve operational efficiency.
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