Sr. Director, HCP Marketing
New
M
Mineralys TherapeuticsBiotechnology
US RemoteFull-TimeDirector
SalaryUS Salary Range: $245,000 - $260,000
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Job Details
- Experience
- 10+ years of pharmaceutical or biotech industry experience with at least 6 years in HCP marketing
- Required Skills
- Cross-functional Team LeadershipBudget management
Requirements
- MBA or bachelor’s degree.
- 10+ years of pharmaceutical or biotech industry experience.
- At least 6 years of experience in HCP marketing.
- Demonstrated ownership of launch strategy.
- Builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.
- Proven ability to lead through ambiguity and define direction.
- Experience effectively leading cross-functional teams and agency partners.
- Excellent communication and presentation skills.
- Cardiovascular and/or chronic care experience (highly preferred).
- Ability to travel up to 20% (including international).
Responsibilities
- Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
- Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
- Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns, including personal and non-personal channels.
- Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions.
- Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
- Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives.
- Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
- Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning.
- Establish performance indicators to assess and optimize launch performance and promotional effectiveness.
- Develop and manage relationships with external vendors and agency partners.
- Manage HCP marketing budget and resource allocation.
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