Integrated Campaign Manager, Higher Education
New
P
PanoptoB2B SaaS
Remote - USFull-TimeMiddle
Salary$110,000 - $115,000 a year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementSalesforceHubSpotGenerative AI
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
- 5+ years in campaign or demand generation roles at a B2B SaaS company.
- Direct ownership experience of a market segment or vertical.
- End-to-end multi-channel campaign experience: strategy, copy, execution, and reporting.
- Hands-on experience with HubSpot or comparable marketing automation platforms.
- Hands-on experience with Salesforce or comparable CRMs.
- Ability to track performance against pipeline and revenue metrics for stakeholders.
- Strong project management skills with ability to run multiple campaigns simultaneously.
- Experience using AI tools for research, drafting, or workflow automation.
- Experience marketing to higher education or committee-driven, cycle-bound markets is a plus.
- Familiarity with LMS ecosystems like Canvas, Blackboard, or Moodle is a plus.
Responsibilities
- Own annual and quarterly campaign planning for the Higher Education vertical.
- Map buyer evaluation paths and identify gaps in messaging and content.
- Develop audience and messaging plans by buyer role in partnership with Product Marketing.
- Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, and digital channels.
- Write and edit campaign copy for emails, landing pages, and webinar promotions.
- Build and manage campaigns in HubSpot and track performance in Salesforce.
- Coordinate with paid media agency partners and internal teams like Sales and Events.
- Own the vertical campaign scorecard and report on pipeline, conversion, and win-rate impact.
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