Integrated Campaign Manager, Higher Education
New
P
PanoptoB2B SaaS, EdTech
Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementSalesforceHubSpotGenerative AI
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience.
- 5+ years in campaign or demand generation roles at a B2B SaaS company.
- Direct ownership of a market segment or vertical.
- Hands-on experience running multi-channel campaigns end to end (strategy, copy, execution, reporting).
- Proficiency with HubSpot or a comparable marketing automation platform.
- Proficiency with Salesforce or a comparable CRM.
- Proven experience tracking campaign performance against pipeline and revenue metrics.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Hands-on experience using AI tools for research, drafting, or workflow automation.
- Experience marketing to higher education or committee-driven buying markets (preferred).
- Experience with competitive displacement sales strategies (preferred).
- Familiarity with LMS ecosystems like Canvas, Blackboard, or Moodle (preferred).
Responsibilities
- Own annual and quarterly campaign planning for the Higher Education vertical, aligning priorities to growth and renewal goals.
- Map buyer evaluation paths and identify gaps in messaging, content, and offers to prioritize campaign assets.
- Develop audience and messaging plans in partnership with Product Marketing.
- Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, and digital channels.
- Build and manage campaigns in HubSpot or a comparable marketing automation platform.
- Coordinate with paid media agency partners and SDR teams to ensure alignment on campaign themes and outbound sequencing.
- Partner with Marketing Operations on lead flow, attribution, and campaign measurement.
- Use generative AI tools to accelerate research, drafting, and workflow automation.
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