Email & Lifecycle Marketing Manager
New
J
JobgetherConsumer Brands
Brazil, Eastern Time ZonePart-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Approximately 4+ years
- Required Skills
- A/B testingCRMData analytics
Requirements
- Approximately 4+ years of hands-on experience in email marketing, CRM, or lifecycle marketing.
- Demonstrated personal ownership of programs from strategy through execution.
- Proven experience developing campaigns, automated flows, segmentation strategies, testing programs, and optimization initiatives.
- Strong written and verbal English skills.
- Experience with Omnisend is strongly preferred; Klaviyo or comparable platforms considered.
- Experience managing multiple brands, accounts, or competing priorities (agency experience preferred).
- Background working with consumer brands (CPG, food & beverage, lifestyle, hospitality) is highly desirable.
- Strong understanding of lifecycle marketing contribution to conversion, repeat purchase, reorder rates, subscriptions, and lifetime value.
- Strong analytical and data-literacy skills.
- Excellent organization, project management, and attention to detail.
- Availability to collaborate within the Eastern Time Zone.
- Resume must be submitted in English.
Responsibilities
- Own the email and lifecycle marketing strategy and execution across multiple consumer brands.
- Translate business objectives into lifecycle strategies, campaign calendars, testing plans, KPIs, and actionable recommendations.
- Build, launch, manage, and optimize campaigns and automated flows, including welcome, cart and browse abandonment, post-purchase, replenishment, win-back, and subscription programs.
- Develop customer segmentation strategies based on behavior, lifecycle stage, purchase patterns, and commercial objectives.
- Write email copy and collaborate with design teams on creative briefs, assets, and campaign execution.
- Run A/B tests across messaging, creative, segmentation, timing, offers, and automated flows.
- Monitor deliverability, list health, and subscriber growth while maintaining strong campaign quality standards.
- Analyze revenue attribution, conversion, retention, repeat purchase, reorder behavior, subscription adoption, and customer value.
- Produce clear performance reporting that explains results, underlying drivers, and recommended next steps.
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