Performance Marketing Manager (Growth & Lifecycle)
L
LumiMedsTelehealth
LATAM, U.S. business hoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data analytics
Requirements
- 5+ years of experience in performance or growth marketing.
- Hands-on experience with Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook/Instagram), Reddit, TikTok, Microsoft Ads (Bing), App Lovin, and Ad Roll.
- Strong CRO (Conversion Rate Optimization) mindset and experience.
- Experience building SMS and email lifecycle automations (e.g., Klaviyo, Attentive, Postscript).
- Understanding of subscription-based business models and LTV > CAC economics.
- Experience with telehealth, healthcare, or regulated products is strongly preferred.
- Professional-level English communication skills.
- Ability to work U.S. business hours.
- Comfortable operating with high ownership in an early-stage startup environment.
Responsibilities
- Manage and scale paid budgets efficiently across platforms like Google, Meta, Reddit, TikTok, and Microsoft Ads.
- Optimize key performance metrics including CAC, ROAS, CVR, AOV, and LTV.
- Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels.
- Improve landing page structure and checkout flow performance through CRO strategies.
- Ensure campaign compliance with platform ad policies and regulated medical claim limitations.
- Build and manage a lifecycle marketing engine including SMS, email, abandoned cart, and subscription retention flows.
- Develop reporting dashboards to monitor unit economics and inform budget allocation.
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