Growth & Acquisition Marketing Manager
J
JobgetherDTC Wellness
Based in BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in growth, acquisition, performance, or digital marketing.
- Required Skills
- ShopifyBudget managementData analytics
Requirements
- 4+ years of experience in growth, acquisition, performance, or digital marketing.
- Proven experience managing paid media programs and agency relationships.
- Strong understanding of media investment, channel planning, and performance marketing.
- Experience in DTC, Shopify, CPG, wellness, beauty, food, or beverage sectors preferred.
- Expertise in Meta, Google, YouTube, and TikTok paid platforms.
- Fluency in commercial metrics (CAC, MER, ROAS, AOV, LTV, payback).
- Technical familiarity with GA4, Shopify analytics, UTMs, pixels, and conversion tracking.
- Strong budget management and forecasting capabilities.
- Experience developing structured testing frameworks for creative and audience targeting.
- Bachelor's degree in Marketing, Business, or equivalent experience.
Responsibilities
- Own acquisition strategy across paid and emerging channels, including Meta, Google, YouTube, TikTok, and influencer marketing.
- Develop acquisition plans supporting product launches, seasonal campaigns, and always-on growth.
- Manage daily relationships with paid media agencies to establish performance goals and ensure testing quality.
- Handle budget planning, forecasting, and investment recommendations aligned with DTC revenue goals.
- Monitor key performance metrics such as CAC, MER, ROAS, AOV, LTV, and conversion rates.
- Build a creative testing roadmap for landing pages, messaging, formats, and channel strategies.
- Collaborate with lifecycle, e-commerce, and brand teams to connect acquisition to the broader customer journey.
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