Klaviyo Email & SMS Marketing Manager – E-Commerce
J
JobgetherE-Commerce
BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Strong hands-on experience using Klaviyo to manage email and SMS marketing programs, campaigns, automation, segmentation, and optimization.
- Proven experience in email and SMS marketing within e-commerce, DTC, consumer products, retail, or a closely related environment.
- Demonstrated experience building sophisticated automated flows and customer journeys across different stages of the customer lifecycle.
- Strong understanding of audience segmentation, personalization, behavioral targeting, and retention-focused lifecycle marketing.
- Comfortable analyzing revenue, conversion, open rates, click-through rates, engagement, retention, and other marketing performance metrics.
- Experience designing, executing, and interpreting A/B tests to optimize campaigns, messaging, offers, timing, and audiences.
- Strong copywriting, merchandising, promotional, and commercial instincts, with the ability to connect creative execution to business outcomes.
- Solid understanding of email and SMS deliverability, list health, compliance, and best practices for maintaining strong engagement and sender performance.
- Data-driven and comfortable using campaign performance insights to make decisions and continuously refine marketing programs.
- Highly hands-on, organized, proactive, and capable of independently managing multiple campaigns, flows, and priorities in a fast-moving environment.
Responsibilities
- Own the end-to-end email and SMS marketing strategy and execution in Klaviyo, with a focus on customer engagement, repeat purchases, retention, and revenue growth.
- Build, schedule, launch, test, and optimize promotional campaigns aligned with commercial priorities, product launches, promotions, and key selling periods.
- Create, manage, and continuously improve automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
- Develop meaningful audience segments based on customer behavior, purchase history, engagement, lifecycle stage, and other relevant customer signals.
- Partner with creative and e-commerce teams to develop effective messaging, offers, campaign concepts, and supporting marketing assets.
- Plan and execute A/B tests across subject lines, content, offers, timing, audiences, and other campaign variables to improve performance.
- Monitor email and SMS deliverability, audience quality, engagement, and list health while following relevant compliance and deliverability best practices.
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