Senior Manager, SEO & GEO
New
P
ParallelsSaaS, Virtualization
Canada, Global team across multiple time zonesFull-TimeManager
Salary160,000 - 170,000 CAD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementSEOSEMrushAhrefs
Requirements
- 6+ years of experience leading SEO, organic growth, or discoverability programs.
- Deep technical SEO expertise including crawlability, indexing, rendering, and site architecture.
- Proven experience with content strategy, authority building, and information architecture.
- Practical experience or curiosity regarding AI-driven discovery, GEO, or LLM-powered search.
- Experience influencing product, engineering, and marketing stakeholders.
- Strong analytical skills with the ability to build reporting frameworks in evolving environments.
- Excellent communication skills for both technical and non-technical audiences.
- Hands-on proficiency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or Botify.
- Proven ability to manage multiple complex initiatives across teams and time zones.
Responsibilities
- Lead global organic discovery strategy across traditional search engines and AI-powered discovery platforms.
- Set the roadmap for SEO and GEO initiatives to drive qualified traffic, conversion, and pipeline influence.
- Establish the operating model for cross-functional collaboration between SEO, GEO, Product Marketing, Engineering, and Analytics.
- Define and operationalize the Generative Engine Optimization (GEO) strategy to improve brand visibility in AI-powered tools.
- Drive technical SEO across architecture, Core Web Vitals, structured data, and internationalization.
- Build test-and-learn frameworks for GEO experiments and define key performance indicators.
- Translate complex search and AI discovery changes into clear business implications for leadership.
View Full Description & ApplyYou'll be redirected to the employer's site
