Senior Content Marketing Manager
New
J
JobgetherB2B SaaS Marketing
CanadaFull-TimeSenior
Salary120,000 - 150,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisSEOHubSpotAhrefs
Requirements
- 5+ years of experience in B2B content marketing, including experience within a self-serve or product-led SaaS environment.
- A strong portfolio demonstrating the ability to create or lead high-quality content across multiple formats and mediums.
- Proven experience distributing content effectively to hard-to-reach audiences.
- Strong data fluency with the ability to retrieve, interpret, and communicate performance metrics.
- Experience briefing, directing, editing, and managing freelancers, creators, agencies, or other external content partners.
- Strong editorial judgment, with the ability to write quickly and clearly, identify valuable content opportunities, and determine which ideas are worth publishing.
- Ability to use AI tools effectively within the content creation process while preserving an authentic, human editorial voice.
- Strong strategic and analytical thinking, connecting content strategy, audience behavior, and commercial outcomes.
- High degree of self-direction and ownership with the ability to prioritize independently.
- Hands-on video production or editing experience is a plus.
- Experience with SEO and Answer Engine Optimization (AEO) is highly valued.
Responsibilities
- Own the content strategy and roadmap, establishing a distinctive editorial point of view and deciding what content should be created, for which audience, in what format, and why.
- Develop content for a broad horizontal audience while adapting messaging and storytelling to relevant verticals such as healthcare, customer support, legal, insurance, education, and other target markets.
- Produce and oversee a diverse portfolio of content, including articles, video, social clips, webinars, and interactive resources.
- Brief, manage, edit, and maintain a high quality bar across freelancers, writers, editors, video editors, creators, and agency partners.
- Own the distribution strategy across organic social, email, lifecycle channels, and in-product surfaces.
- Own content performance measurement across the full funnel, tracking reach, trial starts, activations, purchases, revenue, and content-influenced pipeline.
- Use tools such as HubSpot, Sigma, Mixpanel, and Ahrefs to analyze performance and report results to senior leadership.
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