Senior Content Marketing Manager
New
P
PlanfulB2B SaaS
Remote, North AmericaFull-TimeSenior
Salary105,000 - 120,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SEO
Requirements
- 6+ years in B2B content marketing with hands-on ownership of multiple content channels.
- Strong writing and editing skills with the ability to translate complex value propositions.
- Working knowledge of SEO, GEO, and AIO best practices.
- Experience managing content through full lifecycle from ideation to performance analysis.
- Familiarity with AI tools such as Claude and ChatGPT.
- Excellent cross-functional collaboration skills.
- Experience in B2B SaaS, especially in finance or FP&A categories.
- Experience with social media management tools like Hootsuite.
- Familiarity with ABM strategies and building full-funnel content journeys.
Responsibilities
- Create full-funnel content across multiple formats including blogs, customer stories, web pages, ebooks and whitepapers.
- Build the messaging framework that connects positioning to every page, post, and asset.
- Define the content engine that decides what we publish, what job each format does, and how all the pieces connect.
- Run editorial governance across briefs, review paths, brand standards and refresh cadence.
- Collaborate with Demand Gen, Field and Product marketing stakeholders to ensure campaign alignment.
- Own organic strategy through topic and keyword architecture, internal linking, and page structure.
- Run recurring content audits, monitor performance data, and adjust content strategy accordingly.
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