Market Research Manager
New
P
PointClickCareHealth Tech
Remote, USAFull-TimeManager
Salary$102,000 - $114,000 a year + bonus
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Job Details
- Experience
- 5 years
- Required Skills
- Artificial IntelligenceData AnalysisMicrosoft Power BIMicrosoft ExcelPowerPointMarket Research
Requirements
- 5 years of hands-on experience within the market research industry, including collecting and analyzing data, reporting, and presenting findings within the healthcare industry.
- Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources.
- Advanced storytelling and presentation skills, with the ability to translate complex concepts into easily understood language.
- Expertise with Excel, PowerPoint, PowerBI, and AI solutions.
- Bachelor's or advanced degree in business, mathematics, or the sciences.
- Understanding of conjoint, Max Diff, price elasticity, concept testing, and other research types.
- Experience managing complex market research studies such as brand health and brand equity trackers.
- Highly motivated, results-driven professional capable of working in a collaborative, fast-paced environment.
- Preferred: Deep understanding of the healthcare industry, including LTPAC, Acute, or Payer audiences.
- Preferred: Experience working in a SaaS organization.
- Preferred: Experience with new product, brand, advertising, and customer segmentation research methodologies.
Responsibilities
- Advocate for a customer-focused approach by promoting the voice of the customer and enhancing primary research capabilities.
- Design, implement, and manage market research studies using qualitative and quantitative methods like surveys and focus groups.
- Develop and refine research methodologies and best practices to enhance quality and effectiveness.
- Gather and analyze data from qualitative interviews, discussions, surveys, and industry publications using tools like Excel, SPSS, or AI solutions.
- Create reports, dashboards, and presentations to communicate findings and actionable insights to stakeholders.
- Deliver research findings and recommendations to senior leadership.
- Maintain data accuracy and integrity, managing confidential or regulated information.
- Oversee project timelines, document research processes, and maintain organized files.
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