Senior Lifecycle Marketing Manager
New
E
EverAIArtificial Intelligence
EMEAFull-TimeSenior
Salary85,000 - 105,000 EUR per year
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- Significant, measurable experience scaling CRM and driving revenue, conversion, retention, or LTV in a high-volume B2C subscription business.
- Hands-on experience creating segments, user journeys, campaign logic, and performance analysis.
- Strong understanding of testing methodologies, including control groups, attribution, and incrementality.
- Ability to work autonomously, build from scratch, and manage priorities in a fast-paced environment.
- Excellent communication skills for collaborating with technical, creative, and commercial stakeholders.
- Fluency in English for cross-team collaboration.
- Comfort working with products powered by uncensored AI models and content.
Responsibilities
- Lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation.
- Use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase.
- Create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers.
- Increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing.
- Build experiments, measure results, scale winners, and turn findings into actionable CRM opportunities.
- Work directly with Product, Data, Engineering, and Creative teams to improve tooling, tracking, messaging, offers, and reporting.
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