Senior Client & Growth Marketing Manager
New
V
VirtuHireMarketing
South AfricaFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisStrategyStakeholder managementAccount ManagementClient relationship managementCRM
Requirements
- Experience in an agency, growth marketing, events, consumer marketing or similar environment.
- Background as an experienced client or account lead, comfortable with senior stakeholders.
- Strong commercial mindset with experience working with revenue and performance data.
- Strong understanding of consumer behaviour and conversion.
- Excellent writing skills for email, social and web copy.
- Creatively minded with strong judgement around campaigns, messaging and content.
- Highly proactive and able to identify opportunities without waiting for direction.
- Comfortable challenging clients and holding them accountable.
- Highly organised and capable of managing several complex accounts.
- Able to operate autonomously and take genuine ownership of results.
- Experience in mass-participation events, ticketing, endurance sports or consumer events is advantageous.
Responsibilities
- Own senior relationships with a portfolio of clients.
- Develop and deliver growth strategies designed to increase registrations and event revenue.
- Analyse event performance and identify the biggest commercial opportunities.
- Plan campaigns across email, CRM, social, content, pricing, referrals, partnerships and participant reactivation.
- Produce marketing content and copy directly when required.
- Develop campaign concepts, messaging and promotional ideas.
- Brief and work with creative, product and technology teams to deliver client initiatives.
- Lead new clients through onboarding and establish clear plans, responsibilities and expectations.
- Track registrations, revenue and year-on-year growth, adapting plans where performance is behind target.
- Prioritise activity based on commercial impact rather than simply responding to client requests.
- Challenge clients constructively when there is a better approach.
- Act as the central point between the client and the wider team.
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