Product Marketing Manager
New
T
TrustArcData Privacy
CanadaContractMiddle
Salary100,000 - 115,000 CAD per year
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Job Details
- Experience
- 3+ years of product marketing experience; 3+ years of experience writing a full range of content.
- Required Skills
- Project ManagementSaaSA/B testingMarket Research
Requirements
- 3+ years of product marketing experience.
- 3+ years of experience writing a full range of content including ebooks, blogs, demo scripts, emails, and sales materials.
- Strong project management skills.
- Proven experience developing compelling product narratives.
- Ability to quickly understand complex technical concepts and distill them into digestible content.
- Experience testing and optimizing content and calls-to-action (CTAs) to drive engagement.
- Strong written and verbal communication skills.
- Firm grasp of strategies for developing product marketing campaigns.
- Proactive, positive team player.
- Experience in SaaS or B2B preferred.
- Experience in online privacy is a nice-to-have.
Responsibilities
- Serve as the chief product evangelist for assigned products through internal and external promotion and enablement.
- Deliver high-quality messaging and positioning that communicates the value of new and existing product capabilities.
- Create comprehensive content for product launches, sales materials, and demand generation campaigns including landing pages, emails, social media, and blogs.
- Write and perform A/B tests on website content using a data-driven approach.
- Project manage and develop video content for product demos.
- Conduct ongoing customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Educate sales and customer-facing teams on current product messaging.
- Lead marketing activities for product launches and assist with strategic initiatives to drive customer adoption.
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