Product Marketing Manager
New
T
TrustArcData Privacy
100% Work from HomeFull-TimeMiddle
Salary100,000 - 115,000 CAD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementSaaSA/B testingMarket Research
Requirements
- 3+ years of product marketing experience.
- 3+ years of experience writing a full range of content including ebooks, blogs, demo videos, and sales materials.
- Proven experience developing compelling product narratives.
- Strong project management skills.
- Ability to synthesize complex technical concepts into digestible content.
- Experience testing and optimizing content and calls-to-action to drive engagement.
- Strong written and verbal communication skills.
- Experience in SaaS or B2B environments (preferred).
- Experience in online privacy (nice-to-have).
Responsibilities
- Deliver high-quality messaging and positioning for new and existing product capabilities.
- Create supporting content for product launches, sales materials, and demand generation campaigns.
- Project manage and develop video content for product demos.
- Conduct market, customer, and competitor research to shape messaging and value propositions.
- Educate sales and customer-facing teams on product messaging.
- Drive lead-generation activities including webinars and tradeshows.
- Partner with internal teams and agencies to create full-funnel solution marketing content.
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