Paid Media Specialist
New
P
PavagoDigital Advertising
Philippines. Pakistan. Egypt. Morocco. Uruguay, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 3+ years of hands-on paid media management experience.
- Proven experience managing Google Ads, including Search, Performance Max (PMax), and Local Services Ads (LSA).
- Extensive experience managing Meta Ads campaigns end-to-end (Facebook/Instagram).
- Demonstrated experience managing monthly advertising budgets of $50,000+.
- Strong analytical and problem-solving abilities.
- Proven ability to optimize campaigns based on performance data.
- Excellent written and verbal English communication skills.
- Ability to work independently in a remote environment.
Responsibilities
- Plan, launch, and optimize campaigns across Google Search, Display, PMax, and LSA.
- Manage Meta Ads campaigns including Facebook and Instagram for brand awareness, lead generation, and remarketing.
- Execute A/B testing on landing pages using platforms like Unbounce or Instapage to improve conversion rates.
- Monitor and manage monthly advertising budgets of $50,000+.
- Analyze campaign data to report on CPL, CPA, ROAS, CVR, and CTR.
- Collaborate with marketing leadership to present actionable recommendations based on campaign performance.
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