Paid Media Specialist
H
Hire HangarPerformance Marketing
Argentina, Colombia, Dominican Republic, Ecuador, Egypt, Honduras, Jamaica, Mexico, Nicaragua, Panama, Peru, South Africa, US Time Zones (EST–PST)ContractMiddle
Salary1,500 - 2,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Required Skills
- A/B testing
Requirements
- Proven hands-on experience managing Meta Ads campaigns.
- Track record of driving new customer acquisition with measurable improvements in CAC and ROAS.
- Experimental mindset with experience in designing, running, and documenting structured ad tests.
- Proficiency in Google Ads (Search, Display, Performance Max).
- Experience with attribution tools such as Triple Whale or Northbeam.
- Advanced proficiency in GA4, Google Tag Manager, and performance reporting.
- Ability to identify and resolve discrepancies between platform data and back-end sales data.
- Prior remote work experience and familiarity with tools like Slack, Zoom, and Asana.
- Strong written and spoken English.
- Ideally previous experience working with US or UK-based companies.
Responsibilities
- Manage paid media campaigns across Meta Ads, Google Ads, Snapchat, and YouTube.
- Monitor daily campaign performance, adjusting bids, audiences, and budgets while testing new creatives.
- Design and execute structured A/B testing frameworks to improve CAC and ROAS.
- Analyze and reconcile in-platform data with back-end sales data to ensure attribution accuracy.
- Collaborate with creative teams to brief and evaluate ad performance.
- Rebuild and scale Google Ads Search campaigns and manage Merchant Center requirements.
- Maintain and improve performance dashboards and reporting infrastructure.
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