Facebook Ads Specialist - B2B Performance Marketing
P
PavagoB2B Performance Marketing
Philippines, Pakistan, or Latin America, U.S. Client Business Hours / Required Time-Zone OverlapFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Required Skills
- Data AnalysisLead GenerationA/B testingCRM
Requirements
- Proven hands-on experience managing high-budget Facebook Ads campaigns
- Experience managing $1,000+/day in ad spend strongly preferred
- Strong experience with B2B Meta advertising and lead generation
- Advanced proficiency in Meta Ads Manager
- Experience with Instant Forms, Meta Pixel, and Conversion API (CAPI)
- Experience with off-platform conversion tracking and automated rules
- Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance
- Experience using CRM or marketing automation tools to evaluate downstream lead quality
- Strong analytical and optimization skills
- Fluent English with strong written communication
Responsibilities
- Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
- Manage and optimize approximately $4,000/day in ad spend
- Build and test custom, lookalike, and interest-based audiences
- Develop targeting strategies for B2B decision-makers
- Brief creative teams on new concepts, messaging, and testing opportunities
- Run structured A/B and multivariate tests
- Monitor daily budget pacing and reallocate spend based on performance
- Track CPL, CPA, MQL volume, and pipeline contribution
- Identify creative fatigue and underperforming campaigns quickly
- Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
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