Facebook Ads Specialist
S
STERRYDigital Marketing
PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 1-3 years of hands-on Meta ad campaign experience preferred.
- Required Skills
- Data AnalysisA/B testing
Requirements
- 1-3 years of hands-on Meta ad campaign experience preferred.
- Strong understanding of Meta Ads metrics and campaign performance.
- Analytical mindset with the ability to explain ad performance.
- Comfortable developing, testing, and iterating creative ideas.
- Clear communication skills to turn insights into actionable feedback.
- Proactive, organized, and capable of managing multiple tests.
- Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or related field is a plus.
- Strong plus: Experience working with DTC or e-commerce brands.
- Strong plus: Exposure to creative briefs, hooks, angles, UGC concepts, and landing page testing/CRO.
Responsibilities
- Manage and optimize Meta campaigns across assigned markets.
- Monitor campaign and creative performance and identify what is working and what isn't.
- Analyze winning and losing ads to understand why they perform differently.
- Come up with new creative ideas, angles, hooks, messaging, and ways to improve existing winners.
- Turn findings into clear briefs for video editors and graphic designers.
- Test different creative concepts, offers, messages, and landing pages.
- Conduct market and competitor research to find new opportunities and ideas.
- Work with the landing page team to ensure consistent ad and landing page messaging.
- Review test results and recommend scaling, stopping, or further testing.
- Track experiments and learnings to build on previous results.
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