Audience & Content Director
New
I
IntellumCorporate Education Technology
Remote, United States, Ability to work consistently across multiple U.S. time zones.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years of experience building audiences in B2B or media environments; 3+ years of experience owning content and audience strategy at a senior IC or director level.
- Required Skills
- SEOGoogle Workspace
Requirements
- 8+ years of experience building audiences in B2B or media environments.
- 3+ years of experience owning content and audience strategy at a senior IC or director level.
- Proven experience building and maintaining an audience or community from inception.
- Demonstrated proficiency across multiple content formats, including short-form and long-form video.
- Deep understanding of modern organic discovery (SEO, AEO, GEO) and AI-driven answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
- Strong editorial judgment with the ability to translate research and expert insights into compelling, narrative-driven content.
- Demonstrated ability to systematize AI into a content operation using agents, prompts, and workflows while maintaining high-quality, human-readable output.
- Ability to synthesize raw data signals from social listening, communities, and sales calls into strategic insights.
- Ability to work consistently across multiple U.S. time zones.
- Occasional travel required for company events and customer engagements.
- Bachelor’s degree in marketing, communications, journalism, business, or a related field, or equivalent professional experience.
Responsibilities
- Develop and execute targeted audience strategies across specific buyer segments and lifecycle stages to earn sustained engagement.
- Own content strategy and personally produce core content—website copy, blog posts, email nurture, and social—setting the editorial standard that contractors and internal partners scale.
- Direct social media engagement strategies, cultivating executives, subject-matter experts, and customers into recognizable brand voices.
- Lead video content strategy—including short-form, episodic, and event capture—and oversee external contractors to scale production.
- Architect and manage an AI-native content operating model, balancing automated workflows with strict human editorial standards.
- Manage web content strategy to enhance organic discovery and authority (SEO, AEO, GEO) via third-party sources, earned media, and AI answer engines.
- Collaborate closely with Product Marketing, Demand Generation, and Customer Marketing to drive customer advocacy and qualified pipeline.
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