Account Director, Raconteur
T
TechnologyAdviceB2B Media
Remote, United KingdomFull-TimeSenior
SalaryAnnual pay range: £70,000 — £90,000 GBP. Total annual compensation including commission up to: £90,000 — £110,000 GBP
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Job Details
- Experience
- 4-7 years
- Required Skills
- SalesforceAccount Management
Requirements
- 4-7 years of experience selling B2B media, branded content, thought leadership, research, publishing, or integrated marketing solutions.
- Proven track record of generating net-new business, prospecting from a cold start, and consistently exceeding revenue targets.
- Experience selling content-led marketing solutions, including branded content, research programs, sponsorships, digital media, demand generation, or integrated marketing campaigns.
- Strong understanding of B2B marketing and how enterprise marketers evaluate and invest in brand-building, thought leadership, and demand generation initiatives.
- Demonstrated success engaging senior marketing stakeholders, uncovering business challenges, and developing consultative, commercially compelling solutions.
- Experience managing complex sales cycles involving multiple stakeholders and high-value opportunities.
- Proficient with Salesforce, LinkedIn Sales Navigator, and modern prospecting tools.
- Highly motivated, resilient, and accountable with a passion for winning new business.
- Experience within B2B publishing, business media, trade media, B2B martech, adtech, research firms, or content-focused marketing organizations is strongly preferred.
Responsibilities
- Drive new business revenue through proactive prospecting, outreach, pitching, proposal development, negotiation, and closing.
- Build relationships with senior B2B marketing leaders across target enterprise accounts.
- Sell integrated marketing solutions spanning branded content, research, thought leadership, special reports, roundtables, digital programs, and demand generation campaigns.
- Own the full sales cycle from opportunity creation through contract signature.
- Develop strategic account plans and identify opportunities to expand client investment over time.
- Create compelling, insight-led commercial proposals aligned to client objectives and marketing priorities.
- Partner closely with internal editorial, content, delivery, and operations teams to ensure successful campaign execution.
- Maintain accurate forecasting, pipeline management, and activity tracking within Salesforce and related sales tools.
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