User Retention Specialist
A
AiraloTravel Tech
Remote, anywhere in Spain or the UK.Full-TimeMiddle
Salary58,800 - 84,500 GBP per year
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 4+ years of extensive experience in user retention within performance-focused businesses.
- Proven track record of developing and implementing successful retention strategies.
- Strong understanding of retention use cases such as churn prevention, win-back campaigns, loyalty programs, and personalized recommendations.
- Hands-on proficiency with CRM and retention tools like Braze, CleverTap, or Moengage.
- Excellent analytical skills with the ability to interpret data and make data-backed recommendations.
- Experience in analyzing user behavior, customer segmentation, and retention metrics.
- Strong communication skills in English for meetings and asynchronous collaboration.
- Proactive mindset focused on continuous learning and industry trends.
Responsibilities
- Develop and execute comprehensive user retention strategies in collaboration with cross-functional teams.
- Conduct data analysis to identify retention patterns, trends, and improvement areas using customer behavior and engagement metrics.
- Implement targeted retention campaigns and personalized messaging using CRM tools like Braze, CleverTap, or Moengage.
- Refine customer segmentation strategies based on demographics and behavior to drive maximum impact.
- Monitor key metrics including churn rate, customer lifetime value (CLTV), and repeat purchase rates.
- Conduct A/B tests and experiments to optimize retention initiatives and customer journeys.
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