Creative Strategist (Performance Studio)
S
SupersideDigital Marketing
LATAMFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6–8 years
- Required Skills
- Data Analysis
Requirements
- 6–8 years of experience across media strategy, communications or connections planning, performance marketing, creative strategy, social strategy, or effectiveness.
- Experience working at the intersection of media and creative, within a media agency, integrated agency, performance creative business, or in-house marketing organization.
- Strong understanding of paid social and digital media, including audiences, placements, formats, optimization, and measurement.
- Fluency in performance metrics and confidence working with platform and campaign data.
- Proven ability to turn audience, media, and performance insights into testable creative hypotheses and actionable briefs.
- Strong communication skills with the confidence to present recommendations and facilitate performance conversations with senior stakeholders.
- Hands-on experience using AI-assisted tools for research, analysis, testing, or creative strategy.
- Comfort operating in ambiguity and building new capabilities and processes from the ground up.
Responsibilities
- Translate business goals, audience intelligence, and media strategy into clear creative hypotheses and testing plans.
- Partner with client and agency media teams to understand channel strategy, audiences, placements, optimization signals, and measurement.
- Build creative learning agendas that define testing objectives, rationales, and expected outcomes.
- Analyze creative performance across channels and formats to understand the 'why' behind metrics.
- Translate platform and campaign data into clear, actionable recommendations for creative teams.
- Lead recurring performance reviews with clients and internal stakeholders to prioritize future work cycles.
- Pitch performance solutions to clients and contribute to business expansion.
- Build reusable frameworks to capture winning patterns and creative learnings over time.
- Partner with Product and AI teams to turn analysis into repeatable capabilities.
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