Creative Strategist (Paid Social)
New
P
PurolabsDTC E-commerce
Brazil, Minimum 4 hours overlap with UK GMT (Monday to Friday 9am to 5pm)ContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2+ years
- Required Skills
- Data Analysis
Requirements
- 2+ years experience in direct-response creative strategy for DTC e-commerce (agency, brand, or freelance)
- Strong background in Meta Ads, especially in high-volume creative environments
- Proven experience writing detailed creative briefs for creative teams
- Ability to analyse ad performance data and translate insights into actionable creative direction
- Strong copywriting skills with understanding of direct-response frameworks
- Deep understanding of DTC consumer psychology and scroll-stopping principles
- Experience collaborating with designers, video editors, and UGC creators
- Highly data-driven mindset and ability to prioritise performance
- Clear, fluent English communication skills (written and verbal)
- Ability to work independently, manage deadlines, and take ownership
- Portfolio of ad creative work (required)
- Vocaroo link (2-3 mins) introducing yourself (required)
Responsibilities
- Develop high-performing ad concepts, hooks, angles, and scripts for Meta paid campaigns
- Write persuasive direct-response copy (short-form and long-form)
- Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations
- Write detailed creative briefs for designers, video editors, and UGC creators
- Test, iterate, and optimise creatives based on performance data
- Present weekly creative performance reports with clear recommendations
- Contribute to landing page messaging and structure for paid campaigns
- Guide organic social content strategy to support broader brand goals
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