Performance Strategist (Demand Gen)
T
Thrive DigitalDigital Marketing
Location: El Salvador (Remote), Monday - Friday 9AM-5PM (in your timezone, flexible hours)Full-TimeManager
Salary28,000 - 36,000 USD per year
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Job Details
- Required Skills
- Data AnalysisTableauAccount Management
Requirements
- Experience managing multi-channel, full-funnel performance marketing accounts with $200k+ USD monthly media spend.
- Proven track record of maintaining positive ROI across platforms including Meta, Google Ads, YouTube, Display, and others.
- Demonstrated experience as a senior account manager delegating to and developing junior team members.
- Advanced analytical skills using tools like Google Sheets, Excel, Google Data Studio, or Tableau.
- Experience managing performance media across diverse business verticals including ecommerce and demand gen.
- Ability to manage pacing, forecasting, and reporting of media impact on business goals.
- Success in managing client relationships, including stakeholder meetings and resolving difficult situations.
- Proficiency in communicating marketing concepts like incrementality, KPI selection, and attribution.
Responsibilities
- Lead research, media planning, and strategic roadmaps for mid-sized projects.
- Mobilize internal teams and manage ongoing execution, optimization, and stakeholder reporting.
- Facilitate client onboarding and lead business reviews for small to mid-sized clients.
- Proactively monitor client sentiment and address challenges or opportunities.
- Manage team members directly or provide mentorship to support their professional growth.
- Drive team-level initiatives to maintain best practices and improve performance marketing expertise.
- Collaborate with senior operational teams to manage resourcing and performance shifts.
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