Meta PPC Specialist
New
J
JobgetherDigital Marketing
Based in India, Pacific Standard Time (PST) business hoursFull-TimeMiddle
Salary4 USD per hour
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelLead GenerationGoogle SheetsCRM
Requirements
- 4+ years of hands-on experience managing Meta Ads campaigns with a focus on U.S.-based home service lead generation.
- Demonstrable experience with HVAC, plumbing, roofing, electrical, or related home service industries.
- Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.
- Meta Blueprint Certification required.
- Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.
- Working knowledge of Google Analytics 4 (GA4) and landing-page conversion rate optimization.
- Proficiency in Excel or Google Sheets for reporting and data analysis.
- Excellent written and verbal English communication skills.
- Ability to provide 2–5 examples of personally developed or managed Meta ad creatives.
- Full-time availability during Pacific Standard Time (PST) business hours.
- Stable technical environment: reliable computer (i5/i7 or equivalent), high-speed internet (40 Mbps down/25 Mbps up), and 8-hour power backup.
Responsibilities
- Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses.
- Develop campaign strategies covering audience targeting, campaign structures, budgets, bidding, offers, creative direction, and lead-generation objectives.
- Monitor and analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, and attribution.
- Optimize campaigns based on lead volume and quality by collaborating with CRM and sales teams.
- Design and execute structured A/B tests across creatives, audiences, offers, copy, and landing pages.
- Collaborate with creative teams to develop high-performing hooks, video concepts, and ad copy.
- Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and event tracking systems.
- Prepare clear, actionable performance reports for clients and internal stakeholders.
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