Sr Retail Marketing Manager

TrafileaConsumer Tech, eCommerce

USAFull-TimeSenior

Salary not disclosed

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Job Details

10+ years of experience in retail/wholesale marketing leading multi-channel campaigns (in-store, digital, influencer, media).
Proven experience working with major retailers such as Walmart, Macy's, Kohl's, and Nordstrom.
Demonstrated ability to negotiate and lead vendor/retailer relationships.
Advanced proficiency in Excel (pivot tables, complex formulas).
Experience using Google Workspace and Project Management tools like Asana.
Hands-on experience with AI tools for efficiency, reporting, and campaign analysis.
Data-driven mindset with the ability to use metrics to optimize spend and storytelling.
Strong communication skills with experience influencing executives, vendors, and cross-functional teams.
Strategic planning capabilities and experience with contingency planning.
Strong problem-solving skills with a focus on scalable process improvements.
High ownership, accountability, and a bias for speed and quality.
Experience in the apparel or intimates industry is a plus.

Own strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels.
Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
Develop and execute integrated campaigns spanning OOH, influencer, in-store, and digital tactics.
Support freestanding store launches with comprehensive playbooks, launch plans, and evaluations.
Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
Own retail marketing budget allocation, including co-op spend and production costs.
Implement AI-driven tools for campaign tracking and creative optimization.
Provide project and campaign reporting for senior leadership.

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