Sr. Manager, Field Marketing
New
D
DHD ConsultingFood & Beverage
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementMicrosoft ExcelBudget managementPowerPointData analytics
Requirements
- Bachelor's degree in Business, Marketing, or related field.
- 5+ years of experience in Field Marketing or Regional Marketing roles.
- Experience at a major consumer brand, preferably in food, beverage, or retail.
- Experience in the QSR space and/or franchise brand experience highly preferred.
- Strong ability to influence and collaborate with cross-functional partners and franchise operators.
- Proficiency in MS Office including Excel, Word, and PowerPoint.
- Analytical mindset with experience using data to inform decisions and measure impact.
- Strong project management and organizational skills.
- Excellent communication and negotiation skills.
- Ability to travel regularly (up to 40%) across assigned region and nationally.
Responsibilities
- Build and execute field marketing strategies to drive guest traffic, trial, and community engagement.
- Develop scalable programs for grand openings, local store marketing, regional campaigns, and community partnerships.
- Use data and analytics to identify high-impact market opportunities and optimize performance across regions.
- Partner with the Brand Marketing and Digital teams to localize national campaigns.
- Build strong relationships with franchisees and provide marketing guidance to support sales goals.
- Manage the field marketing budget with a focus on ROI-driven decision-making.
- Lead local community marketing initiatives, sponsorships, and partnerships.
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