Product Marketing Manager
New
A
ArcSiteConstruction Technology
Workable workplace: remoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4–6+ years
- Required Skills
- Data AnalysisHubSpotMarket Research
Requirements
- 4–6+ years of experience in B2B SaaS product marketing or a similar product-focused marketing role.
- Demonstrated ability to develop product messaging, positioning, and go-to-market plans.
- Proven experience creating sales enablement materials such as pitch decks and battlecards.
- Strong capability to independently own projects and drive cross-functional initiatives.
- Proficiency in qualitative and quantitative market research and customer analysis.
- Understanding of self-serve/PLG and sales-assisted GTM motions.
- Excellent writing, storytelling, presentation, and communication skills.
- Experience working closely with Product, Sales, and Customer Success teams.
- Analytical and strategic thinking skills with the ability to use data for decision-making.
Responsibilities
- Develop clear, differentiated messaging and positioning for ArcSite’s core product and new feature areas.
- Partner with Product, Marketing, Sales, and Engineering to plan and execute go-to-market launches.
- Create battlecards, pitch decks, FAQs, and competitive materials to enable the Sales team.
- Develop messaging and programs to support self-serve and PLG conversion.
- Gather and analyze customer insights, market trends, and competitive data to improve strategy.
- Support pricing and packaging initiatives using customer and product data.
- Track launch performance, product adoption, and conversion KPIs to optimize marketing efforts.
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