Senior Product Marketing Manager
New
A
ArcSiteB2B SaaS
Fully remoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6–8+ years
- Required Skills
- Product AnalyticsHubSpotMarket Research
Requirements
- 6–8+ years of experience in B2B SaaS product marketing.
- Track record of independently leading complex go-to-market initiatives.
- Ability to develop strategic frameworks for ambiguous market and product questions.
- Experience owning or influencing pricing and packaging strategy.
- Experience conducting market and customer research to inform GTM strategy.
- Experience partnering with Product leadership on strategy and prioritization.
- Experience with both self-serve/PLG and sales-assisted/SLG GTM motions.
- Track record of leading product launches from strategy through execution.
- Excellent writing, storytelling, presentation, and cross-functional communication skills.
- Strong analytical thinking using customer, product, and revenue data.
Responsibilities
- Set differentiated positioning and messaging strategy for the product portfolio.
- Own go-to-market strategy for major product launches and new market opportunities.
- Lead market and customer research to inform product, positioning, and GTM recommendations.
- Partner with Product leadership to evaluate market opportunities and define product direction.
- Develop pricing and packaging strategies based on market data and competitive intelligence.
- Establish ideal customer profiles and buyer journeys across core contractor verticals.
- Define and lead beta programs for new products and major releases.
- Drive competitive intelligence and create sales enablement assets like battlecards and pitch decks.
- Measure commercial performance and communicate GTM insights to company leadership.
- Build scalable processes for research, launches, and PMM planning.
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