Director of Product Marketing and Market Research
M
MewsHospitality Tech
Location: GermanyFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years in B2B SaaS marketing
- Required Skills
- Market Research
Requirements
- 10+ years in B2B SaaS marketing, specifically in product marketing.
- Experience in a Director, Senior Director, or Head of Product Marketing leadership role.
- Proven track record in hiring, coaching, and managing multi-person teams.
- Deep experience in market research methodology, competitive intelligence, or voice-of-customer programs.
- Demonstrated expertise in B2B SaaS GTM strategy, including messaging, pricing, and sales enablement.
- Experience operating in a lean, fast-moving scale-up or growth-stage environment.
- Ability to articulate clear impact on revenue, pipeline, and product adoption.
- Strong senior stakeholder communication skills with the ability to influence executive decisions.
- Strategic AI fluency with a demonstrated ability to build team-level standards for AI use.
- Multi-functional marketing experience such as content, SEO, digital, or demand generation.
Responsibilities
- Define and own product marketing strategy across the Mews portfolio, covering positioning, messaging, and go-to-market execution.
- Build and govern a scalable global product launch framework.
- Drive product adoption and post-launch engagement strategies beyond initial execution.
- Partner with Product, Sales, RevOps, and Customer Success to ensure strategy connects to commercial outcomes.
- Design measurement frameworks for NPS, product attach rates, and pipeline contribution.
- Lead the end-to-end market research function including competitive analysis and customer behavior insights.
- Lead and develop a team of product marketers with a focus on commercial accountability.
- Set standards for AI integration within the marketing function.
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