Paid Search Specialist
New
B
BarkleyOKRPDigital Advertising
RemoteFull-TimeMiddle
Salary50,000 - 60,000 USD per year
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Job Details
- Experience
- 0-3+ years
- Required Skills
- Microsoft ExcelPowerPointGoogle Sheets
Requirements
- 0-3+ years of experience in a fast-paced agency, media, or marketing environment.
- Hands-on experience building and managing paid search campaigns.
- Proficiency in Google Ads and Bing Ads.
- Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, and Microsoft Word/Google Docs.
- Strong understanding of keyword research, campaign management, and optimization.
- Excellent organizational and communication skills.
- Ability to work collaboratively in a remote environment.
- Proficiency with SEM reporting and third-party analytics tools (e.g., GA4, Adobe) (Nice to have).
- Certification in Google AdWords or ability to obtain certification (Nice to have).
- Experience managing data feeds and shopping campaigns (Nice to have).
Responsibilities
- Manage paid search campaigns in Google Ads, Bing Ads, and the proprietary Deep Search tool.
- Independently manage campaign budgets and targets to meet or exceed client goals.
- Execute campaign setups, including targeting, scheduling, ad copy, and keyword research.
- Conduct regular performance analysis and reporting for assigned accounts.
- Diagnose and troubleshoot account performance issues or bugs.
- Identify and execute testing opportunities in collaboration with senior account staff.
- Serve as day-to-day contact for clients regarding performance and strategy.
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